Marketing can be confusing and overwhelming, especially for those who are new to the game. If you are one of them, these 4 fundamental marketing principles will help you get more attention from your prospects and eventually turn them into loyal clients.

Marketing is a Game

As an entrepreneur or business owner, you need to attract customers to your business. Without the help of an SEO marketing agency, you’re on your own when it comes to figuring all this out. However, this activity can either be a burden or a game. If it is the former, you are probably going to fail, but if you make it a game, you are going to learn all the moves that will enable you to get the attention of your target audience.

Whether you employ traditional or modern marketing techniques, the game is basically the same. One of the essentials of the game is communication. Communicating in the most appropriate ways can play a huge role in attracting potential clients.

Your Message

The first thing you communicate to your potential clients is the marketing message. A message is crafted to gain attention, generate interest and get your prospects to inquire more about your business.

You want a message that conveys what the potential customers will get if they avail your services or buy your product. The message should not just be a label or a process. It should portray a desirable result that’s really wanted by the prospects.

Marketing Content

Marketing content can be defined as anything written about your business from a social media post to a comprehensive post on your website. Nowadays, marketing content is more crucial than ever. Your potential clients want to check out your business online before they can contact you and so, having the right content is imperative.

Great content gives valuable information and explains what people get when they work with you. People want to know how you work, who you work with, your experience, background and the results you produce. You can give them answers to these questions through articles, blog posts, email newsletters and even video content.

Marketing Conversations

Marketing is entirely communication, and so, verbal interactions or conversations are vital to marketing. It’s almost impossible for a client to start working with you without communicating with you first.

So, what should you tell them about your company, and how do you transform a conversation into an exploration of how you might provide your services? Well, marketing conversations are more about listening than talking. Once you have the attention of a prospect, you will want to know more about their situations, needs, and goals. If they ask a question, it’s your duty to reply succinctly and with an impact.

These are the essential principles of internet marketing, they work the same, however, whether online or offline.

With online marketing ideas evolving each day, every internet marketer has to keep up with the fast past paced online marketing strategies to remain relevant in the field.

Competition for audience and organic traffic continues to grow as more and more companies/businesses embrace the online marketplace.

Although hard work pays off eventually, it’s only by adopting effective and up to date online marketing strategies that you can compete with most of the ‘big boys’ in the industry. This means constantly researching and looking for new and efficient marketing strategies to out-compete your competition and business rivals. Outlined below are some of the most effective online marketing strategies that you should implement.

1. Video Marketing:

Using video content to market your company/brand can help attract more organic, and high quality leads your way. One of the reasons for this is that most people prefer watching video clips through their smart devices and computers as compared to reading long articles or text. According to research, YouTube and Facebook clips receive enormous amounts of traffic and views in a day as compared to published articles. Creating a promotional clip and uploading it on either of the video sharing sites can therefore help boost visibility and traffic to your site. Embedding a video clip in blogs and web content can also contribute to attracting more visitors and traffic as well.

2. Content Marketing:

Quality and informative content still play a huge role in online marketing. For starters, search engines rely on quality content to display results, and also use the same to rank websites online. Having quality and original content published on your site, blogs, and social networking pages is therefore recommended for improved visibility online. The published content however needs to be relevant to the subject, meaning you may have to adjust or update it every once in a while.

3. Social Media Marketing:

The Social Media provides direct access to target audience fast and easy. You however need to implement an efficient social media marketing campaign to reach out to the target audience to get quality results and leads. One of the best ways to do this is by creating pages with each social networking site (Facebook, Twitter, LinkedIn, Instagram, etc.), and then build a following from the same. The social media is more of a give-to-receive, meaning you will have to follow other members and remain active to get a following.

4. Mobile Responsive Websites and Ad Campaigns:

Almost everybody has a smartphone, with most people using these phones to access the Internet, make purchases online, as well as keep in touch with their loved ones. According to the latest Google announcement, mobile traffic has already overtaken desktop traffic – more people use handheld devices to access the internet and shop online. If you haven’t embraced this already, it would then be wise to have all your websites and blogs mobile ready, hence easy to access using mobile devices with smaller screens.

5. Paid Ads:

Paid adverts are already taking the market by storm, with many businesses using this strategy to introduce new products and services online. Google ads and Facebook ads are some of the most commonly used, and efficient marketing strategies that anyone can use to launch a new business or brand in the market. The beauty of this is that you only get to spend as much as you can, with results almost always guaranteed. The Facebook paid ad program, for instance, helps businesses display adverts to target audiences within their Facebook accounts and pages, meaning you can harvest quality leads from a single campaign.

These are some of the most effective internet marketing strategies that can help your business record massive growth. If handled correctly, these marketing campaigns can help attract more traffic and high quality leads your way, hence more sales.

Aside from this, your business could start showing up on the top pages of a search result.